5 Ways To Promote On Social Media Without Being Too Pushy
- Social Media
- Published on Thursday, 17 December 2015 09:56
- Jonathan Leger
- 0 Comments
The rapid surge in popularity of social media over the past decade has given marketers a new avenue to promote their business. Gone are the days when promoting online was limited to publishing blog posts. Today, 80% of brands now have a presence on social media. But the question is – Are they doing social media marketing correctly? The most important thing to remember is that social media is primarily used for entertainment and engaging in conversations. These online platforms must not be viewed as a direct sales tool. With this in mind, here are some useful tips on how to promote your brand on social media without appearing too pushy.
1. Listen To Your Audience
Far too many marketers make the mistake of pushing content without really understanding the intent of their customers. Sharing content on social media just for the sake of sharing something is not a strategy you would want to adopt. You should harness the power of social media in terms of how much information you can glean about customers. Through social listening, you can get to know the needs of your customers and engage in a conversation that, ultimately, leads to a sale.
2. Embrace Visual Content
The online world has become largely a visual one over the past few years. Countless studies show that rich media gets more engagement. This is precisely the reason why YouTube continues to dominate the realm of online video sharing and why some of the most recent social media sites are focused on photos and videos, such as, Vine, Snapchat and Instagram.
After listening to the needs of your online audience, you should come up with a content creation strategy that answers their questions and leads them closer toward the end of the purchasing funnel. This can be done without appearing too pushy. Traditional text can still do the trick, but incorporating videos and photos in your content helps increase engagement and attract more visitors. Just be sure to provide valuable content. Do not hesitate to add a call-to-action such as “Like our page” or “Visit our website” in your photos and videos.
3. Build Engagement First
According to a Nielsen survey, people trust consumer opinions posted online far more than ads or reviews posted by brands themselves. You should put this at the very core of your social media marketing strategy as it perfectly sums up how to sell online without being overly promotional.
Since social media users love engaging in conversation and participating in events, take advantage of this by holding contests or featuring success stories. For instance, you can ask your Twitter audience to post a picture of themselves using your product with a certain hashtag. Then hold a raffle and award the winner with incredible prizes. Celebrating your clients is another fantastic way of building engagement. You can feature a “fan of the month” and share his or her story with all of your followers.
4. Diversify Your Posts
As a marketer, you might think that every post you publish must be something that promotes your product or service. However, posting a message and a link to your offer again and again is a surefire way to turn off a lot of customers. A good rule of thumb is to post two to three non-sales posts for every post you make that sells your product or service.
One great idea is uploading behind-the-scenes photos and videos. This gets your audience excited, especially when you do it in such a way that tells a story about your brand. For example, you can upload a video about how your product is made or take photos of your employees at work. This establishes a deeper connection between your brand and consumers, which could mean a lot of loyal customers in the long run.
5. Build Relationships
Promoting on social media is mostly about building relationships. If you follow all the tips mentioned above, you should be able to build long-lasting relationships with your existing client base. Being active on social media also enables potential customers to see that you genuinely care about your market which helps build credibility.
These tips should help you get started in your social media marketing campaign. Remember to focus on the social aspect and not just on the marketing side of things. Be consistent at providing valuable content to your audience and always go to where the conversation is happening. By listening to your social audience, you can craft your content based on their needs and sell your product or service without being too pushy.
Jonathan Leger has been a successful Internet Marketer for over 11 years. He owns an SEO Tools suite at KeywordCanine.com.
Jonathan Leger has been a successful Internet Marketer for over 11 years.